Packaging and Food

In many Member States we witness drastic changes in the way that packaging is viewed and dealt with. What is regarded as an appropriate packaging material today, can tomorrow be deemed outdated and could no longer be acceptable the day after tomorrow.

FMCG industry and retail businesses should therefore critically review their packaging strategy, as it is just as impactful as the strategy around the products themselves. Schuttelaar & Partners supports a range of customers to develop such a strategy.