PLUS pays a lot of attention to the responsible origin of its products. It is a leader in Fairtrade certified products and offers a wide range of meat substitutes, free-range and organic eggs and it pursues a sustainable purchasing policy for fish. PLUS is also the first supermarket in the Netherlands to link customer loyalty to healthy eating, for example through an action with football cards.

By working one day a week on location, Schuttelaar & Partners helps this large retailer to implement its CSR policy. Activities range from organizing stakeholder dialogues to writing press releases, checking publications and organizing internal sustainability training courses.