Zuivelpak
The dairy package is becoming more sustainable. For example, dairy products are made more often from natural raw materials and they stop food waste through the fold lines. The manufacturers of dairy products and the supermarket sector are actively working on the further sustainability of the dairy business.
Schuttelaar & Partners helped them with this by setting up a big campaign, which includes the design of a character and the production of a video.
Video of the campaign (in Dutch)